Focusing on your business means increasing the value of your brand and improving the business of your company / business.
For this reason, for many years now, we at WTC dedicate a lot of time and energy to transmit to the companies, our customers or not, how fundamental the value of our brand is in relation to the product category to which they belong, and that is why we have entrusted the study and development of their Brand Identity.
"Only when you can focus on a company or brand for an extended period of time can you develop a powerful business whose future success is almost guaranteed." Al Ries, Focus
Framing the actual merchandise category in the global market of a specific company means having a clear understanding of the nature, the possibilities of use and the commercial value of the products / services offered, as more energy is dispersed and it will be more difficult to be effective in communication.
It is also true that it may be profitable to carry out cross-selling or up-selling activities and to increase the number of products / services, perhaps diversifying them into different markets, initially it can create an increase in turnover, but in the medium and long term it risks to dilute too much the strength and appeal of your Brand, unless you have previously focused your business in an intelligent commodity category.
It goes without saying that the right categorization can make the difference for the growth of the value of your brand over time, and make your company / business well recognizable from the right target in the market.
Here are the Macro-Categories available on the WTC portal: